Retro Route

GUCCI, President and CEO Patrizio di Marco, said: "Consumers now because luxury brands to adopt more careful approximate. If we are no a portion of history as a enterprise, it will be a major blunder. It is period we come to show its own brand of history good time. clients to buy something not by a half a year or unpopular Bu Xingle things he ambitions us to cater substantial worth to products. "

In truth, this is not only LV 1, Europe's major luxury merchandise companies were entire re-launch of these classic products, which would be to use the brand of cultural heritage to a access to communicate with clients, but also in the temptation to crack down ashore those who suffer from financial emergency the consumers.

Hermes (Hermes) - 4 Yue 3 meeting in Paris mobilized by the Equestrian Grand Palace show, which highlighted the brand's history: 1837, brand-building, beginning with an equestrian equipment brand, is immediately an internationally well-known luxury brands, it shows deep history.

Take a see at what big names are catching the recent retro route:

Professionals, said: "The financial crisis, consumers what they want than those sunny lights of products, for the luxury brand is best positioned in terms of institution and history. Luxury brands to customers deliver an idea: their products are a long-term value. This is in reaction to increasingly cautious approach to consumers. "

Louis Vuitton Speedy N41531,Louis Vuitton Judy PM Noir M40257,

Prada (PRADA) - has recently launched a 708 writings devoted to differentiate their own history, the content of the chief emphasis in the elapse 30 years, but likewise marks the common trend namely backward reminisce.

Why did it all to the past to shake closer to it?

LV - launched in the spring purse is to procreate the original manner 100 years antecedent.
Dior (Dior) - re-deployment of the 50's classical scent, is that René Gruau depicted in the advertisement namely a, savor, including Eau Fraiche (1953), Vita (1956), Dior ella (1972), for well as Dioressence (1979).

These days, Twitter upon LV (LOUIS VUITTON) enthusiasts shouted the brand recently launched the production in 1896, some resemble the birth of monogrammed canvas sack, and some like most of that section of the 1930 VI printed LV handbags, in short with the instant petticoat stars in the vip party's dress alter.

GUCCI narrations with the European equestrian accident dates behind to 1921, but this is 80 years since the first contact between the two.

Louis Vuitton Wilshire GM M45645,