Ji-Wan and his "shoe Road" (with photos) - shoes

Ji-Wan and his "shoe Road" (with photos) - shoes, shoes - footwear industries
"A meeting with people, Ji-Wan always unconsciously, people look anxiously foot shoes, this person special enough, right? However, when their eyes at you, is the look of Han Xiao. When issue a walk shoes, eyes light up immediately, feeling high, optimistic. Wang Ji Wan shoes because the shoes concern is started. In their eyes, the realization shoes culture is the bearer of geography. While shoes Leather brand in the world that you are familiar with. The same brand of shoes as long as the products of countries of different cultures, which can mean one nearby.

Speaking of the wonders of which he said reflected on the skin the "face" on and "soul", the origin of cultural backgrounds, have been charming children's footwear. As founder HHL, Ji-Wan is the 860 yuan capital started the business from the family workshop. Shoes Starting in 1984, making it, just do not think, 20 years later, his cottage industry will become a national shoe "top ten", "one of the leading companies" Hantec "" logo "famous" China's brand "its" "Hantec", "brand shoes will become a" famous brand in China. " "It did not expect its products not only sell well in domestic market but also sold Sichengyishang the United States, European Union, Russia and Japan, more than 20 countries and regions. Yet dared to think that large shopping center in Japan "," Hantec "," shoes are sold actually amounts to RMB 5,000 yuan a pair of high prices.
If it is not making shoes, Ji-million rural Jimo, maybe just a regular farmer will not happen, the president Hantec identity, and world-class business decision, making people sit together, discuss cooperation and seek win-win situation. If not the manufacture of footwear, not a large shareholder, to attend the French International Development Limited Brands board of directors, to discuss how to integrate resources and develop the market. Making shoes, changed his life path. "" Companies today, my contribution to a minimum, they have not yet learned that the manufacture of footwear, but I made the greatest effort?? Learning leadership making shoes. "" 1983 year, 23-year-old Ji-million veterans returned home from the army, his wife and Di Qi, Qi Mei three people to work in the shoe factory's management people, but all the key techniques and management positions spine. One day, his brother Sa a discussion, resulting in a "go it alone," the idea, so you can pick it end? His first wife thought her husband. Ji-Wan wife encouraged him, said: " . The journey is on foot "" "

Actually, I wanted to own a race she walked, now his wife brighten your heart with the bottom, and then in 1984 when he left and started a family, a tough business. Home Shoes decision, members of Ji-family case on technical excellence, knowing that there is no guarantee of quality jobs are broken. Therefore, the shoes were produced in Jimo estate market vendors. Vendors have to get the shoes on the market and sell the products, so hurry door negotiations, the last about 20 yuan per pair, the number produced. Wang Ji event after a couple of 20 yuan, half of the profits in a deal down. At first, it can only produce a few pairs of shoes per day, and later continued the recruitment, expansion, production for dozens of pairs of hundreds of pairs, but their products are still scarce. Soon, Qingdao, some of the stores to buy. The following year, to sell their products on the provincial market.
1988, Ji-million to consider the advantages of rapidly expanding the size of the residents built a factory in the city. But for Trade and Industry Bureau registration "Hantec" "trademark, which has seen no problem in mind. The original "," Hantec "brand was the first in the Sichuan Province recorded a shoe company. Home, Ji-Wan not take it seriously, simply re-register a "Bergen", "trademark. Who knows, "Bergen", "put shoes on the counter, consumers have filed an objection:" "" Bergen "is not" Hantec '? " "They confuse the consumer market directly affected. Wang Ji million raised this issue in large part by what he saw the role and power of the brand. So take a quick decision, made a surprising decision?? to buy back marks Sichuan! contacts with manufacturers in Sichuan province, was told this company to the brink of bankruptcy. But when the offer to "brand Hantec" when the other has a high asking price, so that about 30 million times, refuses to let go. At that time, Ji-million shoes to 100 million dollars in annual revenue, but did not hesitate to investors bought back the brand. Ji-million in the brand's emphasis on the case, can not help but gasp in admiration of its strategic vision.
strong brand recognition often led him to make decisions in advance. For example, in the 90, would step aside, open recruitment of capable people, including a doctorate as "Mister." "Process of rapid development in the company, which insists that the majority of its revenue on advertising and branding, the more time is spent tens of millions a year. The result is the double shoe production growth and sales year after year! He did a lot of money from Introduction to Italian shoe line producing world class products from technology upgrade process. He prefers to discard some economic benefits that persist in the business world sturdy shoes and collaboration, in cooperation with the process of understanding and learn what they need, through intelligence, taking advantage of an opportunity to develop. For example, controlling the development of the French International Co., Ltd., the Fair of France, Italy, USA and Hong Kong and elsewhere Many product design and marketing planning experts. Hengda Group successfully in the international market can Edilinuo Laudi, brands powerful enough shoes, must have the intellectual support of the company. I do, one purpose is to enrich, "Hantec", ie create the ring, "Hantec" "sign," Hantec "" Made in China "Nike." "He said," "Nike brand, integrate and use the resources of the world, won the lucrative returns." Hantec 'must have a "normal" learning. "Refers to" Hantec "" and "fission", Ji-Wan said with humor: ""

Companies today, my contribution to the minimum, because they have not learned that the manufacture of footwear, but I made the greatest effort?? learn to make shoes of leadership. "" From the first day of school, work and then no matter how busy you are always affected by terrible to go to class. Do not just read it for yourself, and let that the company go to all senior members